TV-clip. Washing powder Prosper

Clean Above the clouds!

Our creative agency has developed the concept of “Clean up the clouds” for the Prosper brand, and in particular, the product category combining powders and gels. In addition to the commercial presented here, it was implemented later in banners for Internet sites and in outdoor advertising. The fundamental image in the video was a kite as a symbol of freshness, soaring linen during drying, bright colors that remain during washing. Inspiring pictures of nature, poetic text, a lot of air and lightness in the frame – all this creates a special mood.